The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Print

TMALL NEW CULTURE-#NOT UNCOMMON

Agency Heaven&Hell / Shanghai

Client TMALL

Category

Craft / Typography

Annual ID

OS_PT21_075M

2021 Awards

Total Points: 1

Merit

Credits

Agency

Heaven&Hell / Shanghai

Art Director

Danny Li

Chief Creative Officer

Danny Li

Creative Director

Sihan Jin

Account Executive

Ruiqi Huang

Brand Management

Saint Wang
Danli Yu
Jiamin Zhan
Qian Liu
Shengnan Zhang
Yijie Wang

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