The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Print


Agency Goodby Silverstein & Partners / San Francisco

Client HP


Innovation & Transformation / Innovation in Lockdown

Annual ID


2021 Awards

Total Points: 3




Goodby Silverstein & Partners / San Francisco

Client / Brand

HP, Inc

Art Director

Jason Gan

Chief Creative Officer

Margaret Johnson

Creative Director

Matt Edwards
Wes Phelan

Executive Producer

Danielle Riccardi

Account Director

Melissa Buck

Associate Creative Director

Daniel Righi
Kurt Mills

Business Affairs Manager

Howie Mapson

Strategy Director

Cassidy Wilber

Account Manager

Jackie Russell

Assistant Account Manager

Vivian Cheng

Assistant Content Creative

Emilio Diaz


Jeff Goodby
Rich Silverstein

Co-Director of Production

Margaret Brett-Kearns

Director of Business Affairs

Judy Ybarra

Group Brand Strategy Director

Kelly Evans-Pfeifer

Head of Broadcast Production

Leila Gage

Managing Partner

Leslie Barrett

Partner, Head of Brand Strategy

Bonnie Wan

Partner, Head of Communications Strategy

Christine Chen

Senior Communications Strategist

Matt Hudgins

Senior Print Producer / Art Buyer

Noah Dasho

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