The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Radio & Audio

Baby Proof Spotify Ads

Agency Rethink + IKEA Canada / Toronto

Client IKEA Canada


Online / Streaming Audio Advertising

Annual ID


2021 Awards

Total Points: 9




Client / Brand

IKEA Canada / Toronto

Music / Sound Production Company

Vapor Music / Toronto

Media Agency

Carat / Toronto

Art Director

Charmaine Cheng


Evan Kane

Chief Creative Officer

Aaron Starkman

Chief Marketing Officer

Johanna Andren

Account Director

Daniel Riggi
Tracey Cronin
Vanessa Coutinho

Director of Marketing

Lena Dukic


Ryan Chalmers

Audio Director

Ted Rosnick

Chief Strategy Officer

Sean McDonald

Group Account Director

Sarah Riedlinger

Marketing Communications Specialist

Jordan Sequeira

Media Assistant

Crystal Kim

Media Planner

Monalyn Quelnat

Vice President, Group Account Director

Karen Hrstic


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