The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Radio & Audio

The Hy Project

Agency The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo

Client Toyota Uruguay


Experiential Radio & Audio

Annual ID


2021 Awards

Total Points: 1




The Electric Factory / Montevideo

Client / Brand

Ayax Toyota / Montevideo

Production Company

Focus / Montevideo
Niko Films / Montevideo

Art Director

Juan Diego Vispo

Chief Creative Officer

Juan Ciapessoni

Chief Marketing Officer

Alejandro Curcio
Santiago Tarallo

Creative Director

Edu Pou
Javier Gómez

Creative Technologist

Brian Lorenzo

Executive Creative Director

Federico Cibils
Gustavo Etchandy

Sound Designer

Guzman Calzada


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