The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Hy Project
Agency The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Category
Experiential Radio & Audio
Annual ID
OS_RA21_036M
2021 Awards
Total Points: 3
Merit
Credits
Agency
The Electric Factory / Montevideo
Client / Brand
Ayax Toyota / Montevideo
Production Company
Focus / Montevideo
Niko Films / Montevideo
Art Director
Juan Diego Vispo
Chief Creative Officer
Juan Ciapessoni
Chief Marketing Officer
Alejandro Curcio
Santiago Tarallo
Creative Director
Edu Pou
Javier Gómez
Creative Technologist
Brian Lorenzo
Executive Creative Director
Federico Cibils
Gustavo Etchandy
Sound Designer
Guzman Calzada
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