The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Sustainable Development Goals Pencil

Rooftop Farms

Agency FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo

Client Knorr


Sustainable Development Goals

Annual ID


2021 Awards

Total Points: 3



PR / Marketing Agency

FP7 McCann / Cairo

Production Company

Fekr Productions / Cairo

Media Distribution Company

Magna Egypt / Cairo


Alaa Yasseen

Creative Director

Ahmed Waheed

Executive Creative Director

Karim Ayesh

Graphic Designer

Farah Abbas

Account Director

Yasmine Shehab

Associate Creative Director

Sherif Fouad

Account Manager

Lamis Saleh

Assistant Agency Producer

Reem Mohamed

Associate Strategy Director

Yosr Khalifa

Head of Digital

Marize Sami

Regional Head of Strategy

Tahaab Rais

Senior Account Executive

Nada Afifi

Senior Agency Producer

Inas Nagy

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