The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Sustainable Development Pencil

Rooftop Farms

Agency FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo

Client Knorr


Goals for Sustainable Development

Annual ID


2021 Awards

Total Points: 1



PR / Marketing

FP7 McCann / Cairo

Production Company

Fekr Productions / Cairo

Media Distribution Company

Magna Egypt / Cairo

Creative Director

Ahmed Waheed

Executive Creative Director

Karim Ayesh

Account Director

Yasmine Shehab

Associate Creative Director

Sherif Fouad


Alaa Yasseen

Account Manager

Lamis Saleh

Assistant Agency Producer

Reem Mohamed

Associate Strategy Director

Yosr Khalifa

Graphic Designer

Farah Abbas

Head of Digital

Marize Sami

Regional Head of Strategy

Tahaab Rais

Senior Account Executive

Nada Afifi

Senior Agency Producer

Inas Nagy


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