The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

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Agency Publicis Italy / Milan + Barilla

Client Barilla


Social Channel / Single Platform

Annual ID


2021 Awards

Total Points: 45



Publicis Italy / Milan

Client / Brand


Chief Creative Officer

Cristiana Boccassini

Executive Creative Director

Riccardo Fregoso


Alessio Zazzera

Associate Creative Director

Stefano Zanoni

Head of Production

Francesca Zazzera

Strategy Director

Monica Radulescu

Account Manager

Dario Gambera

Art Buyer

Caterina Collesano

Chief Strategy Officer

Bela Ziemann

Creative Supervisor

Roberto Ardigò

Digital Art Director

Mattia Leporale

Digital Copywriter

Jacopo Trotta

Global Chief Creative Officer Publicis WW

Bruno Bertelli

Global Client Services Director

David Pagnoni

Groupe Client Services Director

Federica Papetti

Head of Social Client Services & Strategy

Alessandro Bochicchio

Senior Strategist

Margherita Tuvo

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