The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

Migrants on Amazon

Agency BETC / Paris + General Pop / Paris + La-Bo / Paris

Client Auberge des Migrants


Social Channel / Single Platform

Annual ID


2021 Awards

Total Points: 21



BETC / Paris

Production Company

General Pop / Paris

Music / Sound Production Company

La-Bo / Paris

Art Director

Vincent Lesne

Chief Creative Officer

Stephane Xiberras

Music Supervisor

Adrien Br├ęchaud


Fanny Perier

Sound Designer

Sophia Conoscente

Assistant Art Director

Bastien Sabot

Motion designer

Laurent Ferry


Claire Maoui


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