The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

It Wasn't Me

Agency Goodby Silverstein & Partners / San Francisco

Client Cheetos


Social Channel / Single Platform

Annual ID


2021 Awards

Total Points: 9



Goodby Silverstein & Partners / San Francisco

Digital Agency

Nutmeg + Sunshine

PR / Marketing Agency


Client / Brand

Frito-Lay North America, Cheetos

Production Company

Hungry Man

Music / Sound Production Company

Beacon Street

Post Production Company


Media Distribution Company

VaynerMedia / New York

Chief Creative Officer

Margaret Johnson

Chief Marketing Officer

Rachel Ferdinando


Pär M. Ekberg

Director of Photography

Tommy Moore


F. Scott Schafer


Gillian Burke, Sr.


Travis Culver

Account Director

Chris Nilsen

Account Supervisor

Alaina Zuniga
Grace Ahlering

Assistant Editor

Mitch Goldberg

Associate Producer

Camille Burkett

Business Affairs Manager

Kristian Evanculla


Rommel Molina

Head of Production

Jennie Fischer
Jennifer Locke
Marian Harkess

Managing Director

Susanna Earnest

Marketing Manager

Lauren Creed

Senior Producer

Alex Healy
Dan Watson
Kate Vadnais

2D Lead Artist

Greg Rubner
Tim Crabtree

3D Lead Artist

James Atkinson
Melanie Okurama

Account Manager

Lindsay Foregger
Maria Ragusa


Andrew Feltenstein
John Nau

Assistant Account Executive

Ashleigh Hernandez

Assistant Account Manager

Tysjah Pitchford

Associate Director, Digital Activation

Kate McPhee

Associate Director, Planning

Amanda Willison

Associate, Planning

Nicole Berrin

Brand Communications Senior Representative

Lindsey Smith

Brand Strategy Director

Gabriella Dishtosky

CEO, Shakermaker

Emma Quigley


Jeff Goodby
Rich Silverstein

Comms Strategy Director

Caitlin Neelon

Communications Director

Chris Yemma

Creative Strategist

Cole Bailey

Director of Analytics

Emily Brandon

Director of Business Affairs

Judy Ybarra

Director of Production

Leila Gage

Director of Strategic Insights

Brodie Dunn

Director Strategy

Maddie Gupta

Director, Digital Activation

Ashley Silver

Edit Assist

Rochely Zapata


Cl Kumpata

Global Head of Business Affairs, Talent & Influencers, UEG

Dina Mallin

Group Account Director

Meredith Williams

Group Brand Strategy Director

Ralph Paone

Managing Account Supervisor

Francisco Aguirre

Managing Partner

Brian McPherson

Marketing Analyst

Joey Rickert

Marketing Director

Melody Macaluso

Media Relations Specialist

Jackie Zabielski

Partner, Media & Content Strategy

Lori Beecher

Production Coordinator

Aubrey Bang-Guerin

Production Supervisor

Cassidy Gill

Senior Account Executive

Kelsey Kolisek

Senior Associate, Planning

AnaPaula Holguin

Senior Brand Director

Jess Spaulding

Senior Comms Strategist

Drew Forrest

Senior Print Producer / Art Buyer

Noah Dasho

Senior Strategist

Shaza Elsheshtawy

Senior Vice President

Ilana Shenitzer
Nicole Moreo

Senior Vice President, Group Manager

Samantha Wolf

Supervisor, Digital Activation

Brian Beckwith

Supervisor, Planning

Ermira Pashtriku

SVP, Core Brands

Marissa Solis

Trafficking Manager

Rowena Cuejilo

VFX Production

The Mill

Vice President

Anne Flavin
Brooke Brandenborg

Vice President, Group Manager

Erica Saviano Tsioutas

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