The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

Google Black-Owned Friday

Agency BBH / New York + Not to Scale / New York + STATE / Los Angeles

Client Google


Active Engagement / Call to Action

Annual ID


2021 Awards

Total Points: 9



BBH / New York

Production Company

Not to Scale / New York
STATE / Los Angeles
Black Sheep Studios / New York
LOBO / New York

Art Director

Ezell Brown

Chief Creative Officer

Rafael Rizuto


Keisha Okafor


Kris Merc

Executive Producer

Peter Williams

Motion Designer

Yuan Guo
Yuan Guo


Beth Beckman

Content Producer

Marc Baill

Managing Director

Claire Mudd

Sound Mixer

Gunnar Nagle

Account Manager

Bess Howell

Art Director / Character Design

Daniel Batista

Art Director / Illustration

Helton Mattei


Wyclef Jean

Business Director

Ali Cornford

Comms Strategy Director

Lindsey Cummings

Design & Animation

Charis Jb
Michelle Tabansi
Yussef Cole
Salih Abdul-Karim
Marlene Marmolejos
Rafael Pérez

Director & Designer

Felipe Frazão and Daniel 3D

Global Chief Growth Officer

Tim Harvey

Head of Planning

Tom Callard

Music Artist

Jazzy Amra
Ari Lennox


Amani Duncan

Product Marketing Manager

Lisa Hiatt
Nicholas Underhill
Wendy Gonzalez

Recording & Mixing Engineer

Alberto Vaccarino
Jeremy Torres


Madeline Nelson

Supervising Producer

Marc Baill

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