The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

The Bad Influencers

Agency Alma DDB / Miami

Client Change the Ref


Social Channel / Single Platform

Annual ID


2021 Awards

Total Points: 3




Alma DDB / Miami

Creative Director

Santiago Cuesta
Virgilio Flores

Executive Creative Director

Monica Marulanda

Executive Producer

Jay Rivera

Associate Creative Director

Humberto Maldonado
Luis Puerta

Associate Content Director

Michelle Robles

Audio Engineer

Jose Toledo

Co-President, CCO

Alvar Sunol

Creative Chairman & CEO

Luis Miguel Messianu


Leonardo Botero

EVP, Production

Michelle Headley

Senior Producer, Studio

Jennifer Eirea

VP, Digital Content & Experience

Michael Sotelo

VP, Director of Production

Yeyo Marquez

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