The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media


Agency Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat

Client KitKat


User-Generated Content

Annual ID


2021 Awards

Total Points: 3




Wunderman Thompson / São Paulo
Wunderman Thompson / London

Client / Brand

Nestlé - KitKat

Chief Creative Officer

Keka Morelle


Marcus Prado

Account Director

Stefano Paduan
Loren Hargreaves

Global Chief Creative Officer

Bas Korsten

Account Manager

Jayme Neto

Chief Data Officer

Jason Carmel

Director of Data Science

Ilinca Barsan

Experience Technology Director

Shawn Herron

Global Chief Strategy Officer

Simon Law

Global Client Partner

Sasan Saeidi

Global Client Partner for Nestle

Sasan Saeidi

Global Planning Director

João Caputi

Motion Designer

Marcus Prado

Technology Director

Cole Peterson


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