The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

Channel Swap

Agency Energy BBDO / Sao Paulo + Unilever / Rexona Clinical

Client Unilever / Rexona Clinical


Influencer Marketing / Single Channel

Annual ID


2021 Awards

Total Points: 3




Energy BBDO / Sao Paulo

Client / Brand

Unilever / Rexona Clinical

Art Director

Guilherme Portugal

Executive Creative Director

Alexandre Pagano
Joao Caetano Brasil

Motion Designer

Icaro Reis


José Lucas de Paula Brolio
Glaucia Guerra

Account Team

Daniel Baena
Gisele Pansera
Renato Nose
Bruno Lira

Client Approval

Andreza Graner
Luisa Cosenza

Influencer Specialist

Paula Malvezzi

Innovation & connections

Rafael Amorim

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