The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

$5 Missing Menu Meal TikTok

Agency Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta

Client Arby's


Innovation & Transformation / Innovation in Social Media

Annual ID


2021 Awards

Total Points: 3




Fallon / Minneapolis

Digital Agency

Moxie / Atlanta

PR / Marketing Agency

Edelman / Atlanta

Chief Marketing Officer

Patrick Schwing

Creative Director

Joanne Torres
Joe Johnson

Executive Creative Director

Rick Utzinger

Executive Producer

Pat Sidoti


Hadley Swaggert

Social Media Manager

Jimmy Beck

Account Supervisor

Sam Tuttle

Business Affairs Manager

Desdemona Morris

Director of Business Affairs

Brendan Lawrence

Director of Digital & Social

Greg Swan

Director of Media

Andy Rhode

Group Account Director

Chris Campbell

Media Planner

Machen Davis
Sam Donovan

Research Director

Mark Nelson

Senior Director, Advertising, Merchandising & Social Media

Emily Ciccone

Social Strategy Supervisor

Mara Keller

VP, Brand Strategy, Advertising & Menu

Deborah von Kutzleben

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