The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

Chefbot

Agency Kroger + 360i / New York

Client Kroger

Category

Innovation & Transformation / Innovation in Social Media

Annual ID

OS_SM21_107M

2021 Awards

Total Points: 3

Merit

Credits

Agency

360i / New York

Client / Brand

Kroger

Chief Creative Officer

Menno Kluin

Creative Director

Andrew Hunter
Doug Murray

Executive Creative Director

Frank Cartagena
Michael Schachtner
Sam Shepherd

Account Director

Katie Bollock

Account Supervisor

Brittney Rossi

Associate Creative Director

Jenna Zink
Michael Palma

Design Director

Brian Gartside

Senior Designer

Sophia DelPlato

Senior Producer

Adrienne Darnell

Animation Partner

Hornet

Art Director, Social Creative Lab

Brittany Ellison

Associate Content Director, Social Creative Lab

Ivan Burguete

Associate Director, Social Marketing

Valentina Bettiol

Associate Media Director

Kendra Clune

Associate Motion Director, Social Creative Lab

Kelly Bray

Brand Building Social Strategy Lead

Curtis Midkiff, Jr.

Chief Strategy Officer

Raig Adolfo

Coordinator, Influencer Marketing & PR

Maci Bourgeois

Copywriter, Social Creative Lab

Julia Heydemann
Sage Lucero

Development Partner

Coffee

Director, Audience Activation 

Erika Mahon

Director, Brand Building

Emily Hartmann

Director, Kroger Media

Kay Vizon

Food Recognition API

Clarifai

Group Account Director

Ashley Keetle

Group Director, Social Creative Lab

Peter Wood

Head of Experience Design

Patrick Callow

Head of Integrated Production

Carissa Ranelycke

Junior Art Director

Colin O’Shea

Junior Copywriter

Patrick Lapera

Junior Designer

Luis Valencia

Manager, Influencer Marketing & PR

Emily Rizzo

Media Partnership Manager

Kim Vidler

Media Partnership Strategist

Ashley Brown

Media Platform Manager

Marley Warholak

Platform Partner

Twitter

President

Abbey Klaassen

Senior Composer / Mixer / Sound Designer

Eddie Cooper

Senior Copywriter, Social Creative Lab

Robert George

Senior Manager, Influencer Marketing

Nhya Ciborowski

Senior Manager, Media Planning

Marisa Cranswick

Senior Media Planner

Shanelle Cook-Ries

Senior Project Manager

Laura Steele

Social Media Manager (Influencers, Publishers & Emerging Platforms)

Casey Smith

Social Media Manager, (Enterprise Content Strategy)

Jon Thompson

Social Strategist

Kathryn Saultis

Supervisor, Audience Activation 

James Kiss
Janetta Davis

VP Social & Influencer

Kristin Maverick

VP, Marketing

Amanda Rassi

VP, Strategy 

Bruno Cunha

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