The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

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Agency Goodby Silverstein & Partners / San Francisco

Client Goodby Silverstein & Partners

Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS_SM21_111M

2021 Awards

Total Points: 1

Merit

Credits

Agency

Goodby Silverstein & Partners / San Francisco

Art Director

Billy Liao

Writer

Alex Petosa

Chief Creative Officer

Margaret Johnson

Creative Technologist

Shan Jin

Designer

Benny Gold

Executive Producer

Tena Goy

Associate Creative Director

Maria Lee

Account Manager

Crystal Chan

Brand Strategist

Darien Ahn

Brand Strategy Director

Stephanie Bousquet

Business Affairs Manager

Brittany Longden

Co-Chairman

Rich Silverstein
Jeff Goodby

Creative Apprentice

Irene Peng

Director of Business Affairs

Judy Ybarra

Director of Creative Technology

Troy Lumpkin

Group Communications Strategy Director

Dong Kim

Managing Partner

Leslie Barrett

Partner, Head of Brand Strategy

Bonnie Wan

Partner, Head of Communication Strategy

Christine Chen

Research & Analytics Intern

Grace Goodby

Sr. Research & Analytics Strategist

Jack Sloman

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