The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Social Media

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Agency Goodby Silverstein & Partners / San Francisco

Client Goodby Silverstein & Partners


Innovation & Transformation / Innovation in Lockdown

Annual ID


2021 Awards

Total Points: 3




Goodby Silverstein & Partners / San Francisco

Art Director

Billy Liao


Alex Petosa

Chief Creative Officer

Margaret Johnson

Creative Technologist

Shan Jin


Benny Gold

Executive Producer

Tena Goy

Associate Creative Director

Maria Lee

Business Affairs Manager

Brittany Longden

Account Manager

Crystal Chan

Brand Strategist

Darien Ahn

Brand Strategy Director

Stephanie Bousquet


Rich Silverstein
Jeff Goodby

Creative Apprentice

Irene Peng

Director of Business Affairs

Judy Ybarra

Director of Creative Technology

Troy Lumpkin

Group Communications Strategy Director

Dong Kim

Managing Partner

Leslie Barrett

Partner, Head of Brand Strategy

Bonnie Wan

Partner, Head of Communications Strategy

Christine Chen

Research & Analytics Intern

Grace Goodby

Sr. Research & Analytics Strategist

Jack Sloman


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