The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS_SM21_111M
2021 Awards
Total Points: 3

Merit
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Art Director
Billy Liao
Writer
Alex Petosa
Chief Creative Officer
Margaret Johnson
Creative Technologist
Shan Jin
Designer
Benny Gold
Executive Producer
Tena Goy
Associate Creative Director
Maria Lee
Business Affairs Manager
Brittany Longden
Account Manager
Crystal Chan
Brand Strategist
Darien Ahn
Brand Strategy Director
Stephanie Bousquet
Co-Chairman
Rich Silverstein
Jeff Goodby
Creative Apprentice
Irene Peng
Director of Business Affairs
Judy Ybarra
Director of Creative Technology
Troy Lumpkin
Group Communications Strategy Director
Dong Kim
Managing Partner
Leslie Barrett
Partner, Head of Brand Strategy
Bonnie Wan
Partner, Head of Communications Strategy
Christine Chen
Research & Analytics Intern
Grace Goodby
Sr. Research & Analytics Strategist
Jack Sloman
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