The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Penta Pencil

Saatchi & Saatchi & Tide

Agency Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Client Procter & Gamble - Tide

Category

Penta Pencil

Annual ID

OS_PP21_001P

2021 Awards

Total Points: 50

Penta Pencil

Credits

Agency

Saatchi & Saatchi / New York

PR / Marketing

Marina Maher Communications / New York
Ketchum / New York
MKTG / Cincinnati

Client / Brand

Procter & Gamble - Tide / Cincinnati

Executive Producer

Dani Stoller

Producer

Danielle Hallack

Account Director

Jennifer Brotman

Account Executive

TJ Daigler

Account Supervisor

Jennifer McGill
Guillermo Betancourt

Associate Creative Director

Kiko Mattoso
Rafael Segri

Chief Operating Officer

Sarah Beaumont

Senior Art Director

Maddy Kramer
Erin Evon
Jacopo Biorcio

Assistant Account Executive

Sosun Wahab

Associate Director of Media

Justin Bracco
Patrick McGuinness

Associate Strategist

Luna Perez

Brand Building Integrated Communications

Kimberly Doebereiner

Brand Director

Alex Perez
Matt Wormington
Kristen Barkimer
Bo Harrison

Brand Vice President for NA Laundry, Tide

Amy Krehbiel

Chief Executive Offer

Andrea Diquez

Communications Manager

Henry Molski

Director Digital Experience

Alan Lin

Manager, Advertising Production

Paul Chick

Media Director

Tracy Suer

Media Investments & Partnerships

Adam Alvarez

Planner Director

Nayantara Mukherji

President, North America Fabric Care

Sundar Raman

Senior Brand Director, Tide

Jenny Maxwell

Senior Brand Manager

Buki Samuel

Senior Business Affairs Manager

Lisa Rimmer

Senior Vice President

Vedran Miletic

Senior Writer

Blake Morris

SVP, Regional Account Director

Nick Miaritis

Vice President, North America Fabric Care

Aga Orlik

VP, Account Director

Ryan Martin

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