The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising


Agency Saatchi and Saatchi / New York

Client General Mills Inc./Wheaties

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Small Space - Print / Color: Less than a Page - Campaign

Annual ID


2006 Awards

Total Points: 10



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