The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising

125 Calories Print Campaign

Agency BBDO / New York

Client Guinness


Collateral Advertising / Posters: Campaign

Annual ID


2006 Awards

Total Points: 10

Bronze Pencil


Art Director

Jerome Marucci


Ari Weiss


Amy Bartlett Wright
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