The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show - Advertising

Genius/Mr. 80 SPF Wearer

Agency DDB Chicago / Chicago

Client Anheuser-Busch


Consumer Radio / Single

Annual ID


2006 Awards

Total Points: 15



Creative Director

Mark Gross

Production Company

Chicago Recording Company

Agency Producer

Marianne Newton
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