The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2003 One Show - Advertising

Getting Warmer, Cowboy Hat, Bands

Agency Arnold Worldwide / Boston

Client Volkswagen of America

Category

Consumer Television / Consumer Television :30/:25 Campaign

Annual ID

03437A

2003 Awards

Total Points: 5

Merit

Credits

Production Company

Bob Industries

Art Director

Paul Renner

Writer

Dave Weist

Agency Producer

Bill Goodell

Director

Dayton/Faris

Creative Director

Alan Pafenbach
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