The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising

Big Ad

Agency George Patterson Y&R / Melbourne

Client Carlton Draught


Consumer Television / Over :30 - Single - max. :90

Annual ID


2006 Awards

Total Points: 25



Production Company

Plaza Films
Peter Masterton

Art Director

Grant Rutherford


Ant Keogh

Agency Producer

Pip Heming


Paul Middleditch

Creative Director

James McGrath
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