The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising

XBOX 360

Agency 72andSunny / El Segundo, McCann-Erickson / San Francisco

Client Microsoft XBOX 360


Consumer Television / Over :30 - Campaign

Annual ID


2006 Awards

Total Points: 10



Production Company

Gorgeous Enterprises
Anonoymous Content
Los Angeles

Art Director

Nate Able
Geoff Edwards

Agency Producer

David Verhoef
Hannah Murray
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