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Chicago Not In Chicago
Agency Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Category
Experiential / In-Person Events
Annual ID
OS22_BE029B
About the Work
The City of Chicago wanted to advertise its new master brand platform ‘Chicago. City of Stories”. However, instead of telling Chicago stories in Chicago, we’ve decided to show that our stories go way beyond our borders. Why? Because Chicago has influenced most of the major cities across the Globe and only a few people know about it. That’s true, Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and electric blues music, we invented the first Ferris Wheel, American Cinema Industry, and even the first cellphone was created here. So, to tell all these stories, we’ve made the first Chicago tour in NYC to highlight that the big apple is full of Chicago inventions and contributions. A Chicagoan comedian guided the tour through sixteen landmarks and explained to New Yorkers how many things surrounding them originated in the windy city, like the Flat Iron Building, the World Trade Center, the Coffee Maker, and much more. But NYC wasn't the only target. The campaign with posters, films, and social content depicted how Chicago has influenced capitals worldwide, like London, Paris, Tokyo, and so many others. In the end, Chicago has become the talk of the town. Of every town.
We’ve turned a regular NYC bus tour in NYC into a huge piece of media to advertise Chicago. But it was way more than that – it was a place where people could truly experience in loco a bit of Chicago in NYC and get immersed in a city even if they were miles and miles from there. Also, the tour guide took the passengers to the Windy City through very interesting and funny content about Chicago History and all the ways the city has influenced NYC.
We’ve turned a regular NYC bus tour in NYC into a huge piece of media to advertise Chicago. But it was way more than that – it was a place where people could truly experience in loco a bit of Chicago in NYC and get immersed in a city even if they were miles and miles from there. Also, the tour guide took the passengers to the Windy City through very interesting and funny content about Chicago History and all the ways the city has influenced NYC.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Energy BBDO / Chicago
Design Firm
Black Madre
Client / Brand
World Business Chicago / City of Chicago
Production Company
Flare / Chicago
Chief Creative Officer
Josh Gross
Pedro Perez
Chief Marketing Officer
Michael Fassnatch
Creative Director
Andre Maciel
Director
Geoffrey Neal
Editor
Jenny Schaye
Executive Creative Director
Ioana Filip
Jonathan Fussell
Executive Producer
Jeff Davis
Mitch Monzon
Strategist
Beatriz Perrote
Leticia Alves
Account Director
Billy Jones
Colorist
Ken Wald
Director of Marketing
Sky Patterson
Project Manager
Colleen Stone
Senior Art Director
Gabriel Barrea
Senior Copywriter
Z´é Baldin
Senior Designer
So A Ryu
Account Team
Fernanda Lemos
Tayna Boaventura
Associate Director, Project Manager
Caroline Helms
Chief of Staff
Alison Bouchard
Community Manager
Amaka Anwuta
Consumer Experience Director
Cori Johnson
Creative Director / Art Director
Rodolfo Fernandes
Creative Director / Copywriter
Ricardo Salgado
Deputy Director of Digital Strategy
Kikora Mason
Director of Creative Services
Erin Welsh
Director of Integration Strategy
Leah Gritton
Executive Director
Tina Castro
Executive Director of Music
Daniel Kuypers
Executive Post Producer
Jenny McDonald
Experience Design Director
Crista Conaty
Group Account Director
Jeremy Kanefsky
Head of Integrated Production
John Pratt
Integration Strategy Director
Tori Ofenlock
Motion Graphic Designer
Jaehyuk Choi
Post Producer
Lauren O'Machel
Senior Music Producer
Claire O'Connor
Sound Engineer
Ben Treimer
Web Developer
Derek Fansler
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