The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS22_BE036B
About the Work
Mexico is a country well known for its unique and delicious food, it preserves the ancestry of its origins in the richness of its flavor and scents. The mexican gastronomy is a cultural reference in the world, so much that in 2010 was declared cultural heritage of humanity by UNESCO.
But Mexican food wouldn’t be what it is if it weren’t for the mother of all things, mother earth.
¿What story could the soil, that has seen it all since ancient times tell us?
Victoria, the most popular beer in Mexico which has always been the perfect companion to taste every Mexican food, launched a film told by the perspective of mother earth, who presents us the story of the origin of every Mexican food that till today we find in our plates. To glorify this scenario even more, we found the perfect day to tell this story, it was first broadcasted on the day of the earth.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Ogilvy Mexico / Ciudad de Mexico
Production Company
Oriental Films / Ciudad de México
Chief Creative Officer
Diego Rodríguez
Creative Director
Jose Mario Munoz
Rodrigo Del Oso
Director
Alaska
Director of Photography
Agustín Claramunt
Editor
Marcelo voggelar
Executive Producer
Mauricio Clavijo
Paola Ortega
Account Director
Pilar Troconis
Associate Creative Director
Javier Melo
Kevin Murcia
Brand Manager
Samantha Herrera
Line Producer
Arnold Inclán
Planner
Itzel Elorza
Account Manager
Alfredo Salmeron
Nuri Briseno
Brand Coordinator
Jessica Flores
Chief Creative Officer LATAM
Jéssica Apellániz
Direction Assistant
Rosella Fragoso
Dressing
Lorena Ledezma
Head of Agency Production
Rosa Elena Arizmendi
Head of Planning
Michelle Quintanilla
Marketing Director
Martín Raygoza
Yune Aranguren
Marketing Vice President
Fabio Baracho
Postproduction
Pedro Aragón
Set Art Direction
Taisa Malouf
VFX
Cirilo Bonazzi
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