The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS22_BE037B
About the Work
To cement iPhone’s superiority as a movie-grade camera, Apple released a “Shot on iPhone” Chinese New Year movie about making a movie.
The story follows a disheartened young stunt double-slash-wannabe director, his father, and a rag-tag crew of villagers as they set out to shoot an out-of-this-world movie in hopes of reviving their fading village and making it “internet famous”. This 23-minute heartwarming story is set to encourage everyone to never stop believing in their dreams—even if that dream is as far away as Mars.
Created in partnership with acclaimed Director Zhang Meng, the movie is shot entirely with the three native cameras of iPhone 13 Pro. The phone’s cinematic filmmaking possibilities shine in the multi-genre film—from Hollywood sci-fi and traditional Kung Fu action to a nostalgic feel-good comedy.
Accompanying the film is a “Making Of” featurette that takes viewers onto the set of the “Mars basecamp” which was built using only practical effects. The crew reveals their secrets including how they achieved certain aesthetics with iPhone and how it allowed them to capture creative shots by playing with perspectives. Filmmaking dreams come true with the cinema-grade camera of iPhone in your pocket.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
TBWA\Media Arts Lab / Shanghai
Production Company
Lunar Films / Shanghai
Post Production Company
MPC / Shanghai
Media Distribution Company
OMD / Shanghai
Chief Creative Officer
Brent Anderson
Executive Creative Director
Alfred Wong
Brian Ma
Associate Creative Director
Aser CAO
Darren Leong
Ewan Yap
Joey Chung
Managing Director
Kara Yang
Senior Art Director
Carrol Shen
Executive Director of Content Production
Brian O'Rourke
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