The One Show
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Category
Short Form Video / Single
Annual ID
OS22_BE045M
About the Work
It's been 2 years and the world is still trying to adapt to the new normality. People are already tired of being away from their loved ones for so long, not only those that are still here, but those that are gone forever, their dead.
What would you say to that person who is no longer in this world if you could see them again? Victoria, the most renowned beer in Mexico for honoring the Day of the Dead tradition, gave voice to all Mexicans, delivering their messages through a film.
Using real messages that people have dedicated to their dead on the brand´s social media each year on the Day of the Dead, a script was written narrating the story of a reunion between a pair of friends, and a granddaughter and her grandfather. The protagonists manage to travel from the world of the dead to the world of the living thanks to the Cempasúchil flower, which in Mexico represents the bridge between the two worlds.
What would you say to that person who is no longer in this world if you could see them again? Victoria, the most renowned beer in Mexico for honoring the Day of the Dead tradition, gave voice to all Mexicans, delivering their messages through a film.
Using real messages that people have dedicated to their dead on the brand´s social media each year on the Day of the Dead, a script was written narrating the story of a reunion between a pair of friends, and a granddaughter and her grandfather. The protagonists manage to travel from the world of the dead to the world of the living thanks to the Cempasúchil flower, which in Mexico represents the bridge between the two worlds.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Mexico / Ciudad de Mexico
Production Company
Media.Monks / Mexico City
Art Director
Ismael Mora
Jonathan Aparicio
Copywriter
Alejandro Jacome
Ángel Ibañez
Chief Creative Officer
Diego Rodríguez
Creative Director
Javier Melo
Kevin Murcia
Director
Salomon Lightelm
Director of Photography
Diego Garcia
Executive Producer
Adrián Pastrana
Octavio Górtazar
Photographer
Diego Flores
Account Director
Pilar Troconis
Brand Manager
Samantha Herrera
Colorist
Mikey Pehanich
Line Producer
Yasser Eluani
Makeup
Chelea Olea
Music Composer
Gabriel Barredo
Pim van den Heuvel
Planner
Itzel Elorza
1st AD
Rodrigo Urbano
2nd AD
Arturo Garcia
Account Manager
Alfredo Salmeron
Nuri Briseno
Brand Coordinator
Daniel Cisneros
Jessica Flores
Casting
Adela Luna
Tere Coria
Chief Creative Officer LATAM
Jéssica Apellániz
Editor & Motion
Abraham Bustamante
Jaaziel Vélez
Ricardo Ayala
Editors & Motion
Javier Herrera
Film Editor
Gerardo Téllez
Flame Artist & Post
Robert Van Spanje
Gaffer
Mauricio Reyes
Head of Agency Production
Rosa Elena Arizmendi
Head of Av
Joel Hernandez
Head of Film Craft & Directors
Maarten Sunderman
Head of Planning
Michelle Quintanilla
Head of Production Mexico
Maia Liaudat
Managing Director Mexico
Sergio Escamilla
Marketing Director
Martín Raygoza
Yune Aranguren
Marketing Vice President
Fabio Baracho
Mix & Sound Design
Vincent Jacobs
Yourick Coster
Post Production Manager
Marloes de Rijke
Production Creative Director
Mauricio Gaya
Production Designer
Luis Rojas Luino
Production Head of Art
Gustavo Bosque
Scouter
Victor Nava
Sound Manager
Agnes Kes
Styling & Wardrobe
Lorena Ledezma
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