The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Short Form Video / Single
Annual ID
OS22_BE047M
About the Work
LGBTQ+ family protection isn’t federal law in the United States. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for them to become parents, but most of all, it takes courage.
It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, a nonprofit organization dedicated to supporting these families on their journey, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.
We needed to present this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. That’s really what the LGBTQ+ community deals with in becoming parents. But as the dad told the story to his kid, our film engaged with and explained the issue to our audience – and drove to Family Equality’s site to show people how they can become advocates for change.
It rolled out in media publications across industries and through high profile social influencers outside of Family Equality’s current network to engage new audiences. Family Equality saw an 88% increase in site traffic in the week after launch. There were 116 unique viewers who visited Family Equality’s action page and of those visitors, 18 people called their Senators to urge passage of the John Lewis Every Child Deserves a Family Act and the Equality Act.
It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, a nonprofit organization dedicated to supporting these families on their journey, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.
We needed to present this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. That’s really what the LGBTQ+ community deals with in becoming parents. But as the dad told the story to his kid, our film engaged with and explained the issue to our audience – and drove to Family Equality’s site to show people how they can become advocates for change.
It rolled out in media publications across industries and through high profile social influencers outside of Family Equality’s current network to engage new audiences. Family Equality saw an 88% increase in site traffic in the week after launch. There were 116 unique viewers who visited Family Equality’s action page and of those visitors, 18 people called their Senators to urge passage of the John Lewis Every Child Deserves a Family Act and the Equality Act.
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Chiat\Day / New York
Production Company
Furlined
Music / Sound Production Company
Mophonics Music
Screaming Penguin
Post Production Company
Cabin Editing Company
Company 3
Parliament VFX
Copywriter
Alli Walker
Chief Creative Officer
Chris Beresford-Hill
Composer
Roberto Murguia
Director
Josh Gordon
Will Speck
Director of Photography
Edu Grau
Editor
Graham Turner
Executive Creative Director
Al Merry
Executive Producer
Adam Becht
Chris Klein
Zarina Mak
Producer
Alexandra Lubrano
Donald Taylor
Assistant Editor
Connie Chuang
Associate Creative Director
Ashley Veltre
Holden Rasche
Chief Executive Officer
Nancy Reyes
Colorist
Sofie Friis Borup
Head of Production
Julia Paskert
Liz Lydecker
Shelley Altman
Senior Art Director
Sarah Arrington
Senior Producer
Michelle Dorsch
Natasha Tkach
Strategy Director
Nus Madraswala
Associate Director, Communications
Asheden Hill
Business Director
Danielle Granderson
Nora Chivelly
Business Lead
Bruna Bechelli
Business Manager
Chaney Hart
Chief Strategy Officer
James Sowden
Creative Director, Music
Stephan Altman
Digital Strategy Director
Lesley Parks
Director of Integrated Production
John Doris
Executive Producer & Director of Production
Jay Wakefield
Managing Partner
Carr Schilling
Mix & Sound Design
Rob Fielack
Operations Manager
Christina Curtis
President
Diane McArter
Senior Business Affairs Manager
Anne-Camille Charpié
Senior Executive Producer
David Thorne
Senior Motion Designer
Vivian Lee
Social Strategist
Kayla Sredni
Strategy Lead
Sam Cescau
Vice President
Ben Davies
Related Awards
