The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Short Form Video / Single
Annual ID
OS22_BE048M
About the Work
So much of “Travel” is the thing that happens in your imagination while you are waiting to leave. We channeled that and the romance of travel pre-Instagram, vlogger, and internet mono-culture.
We used vintage travel films as a source on which to build our film because they feel exciting and naive in a wonderful way. How would it feel to have the opportunity to travel between dimensions, to visit other realities, to meet different versions of yourself? Maybe a bit like a kid looking at National Geographic in 1973 and imagining the endless possibility of unvisited places.
Finding footage that had that vibe and tangling it up with all the head-wrecking fun of multiverse theory, you might be surprised how short the list of artists who can write a catchy pop song filled with humorous references to quantum mechanics really is.
With the most interesting product in the universe and a client that is collaborative and supportive, there are truly no excuses. If you make an ad for an artist collective’s imaginary travel company that takes you to other dimensions, it better be fun for real. So, it’s a safer space to be more personal with creativity, but it’s a bit scary too.
The real joy of a project like this is collaboration. Other creative people see a brief like this and they pour themselves into it. The contributions of our director, editor, art department, visual effects, and all the artists who worked on the campaign were beyond inspiring.
We used vintage travel films as a source on which to build our film because they feel exciting and naive in a wonderful way. How would it feel to have the opportunity to travel between dimensions, to visit other realities, to meet different versions of yourself? Maybe a bit like a kid looking at National Geographic in 1973 and imagining the endless possibility of unvisited places.
Finding footage that had that vibe and tangling it up with all the head-wrecking fun of multiverse theory, you might be surprised how short the list of artists who can write a catchy pop song filled with humorous references to quantum mechanics really is.
With the most interesting product in the universe and a client that is collaborative and supportive, there are truly no excuses. If you make an ad for an artist collective’s imaginary travel company that takes you to other dimensions, it better be fun for real. So, it’s a safer space to be more personal with creativity, but it’s a bit scary too.
The real joy of a project like this is collaboration. Other creative people see a brief like this and they pour themselves into it. The contributions of our director, editor, art department, visual effects, and all the artists who worked on the campaign were beyond inspiring.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
Meow Wolf / Santa FE
Production Company
Biscuit Filmworks / Los Angeles
Art Director
Nate Nowinowski
Copywriter
Alex Romans
Creative Director
Jason Kreher
Matt Sorrell
Designer
Charlie Hilton
Matt Blum
Executive Creative Director
Eric Baldwin
Executive Producer
Jules Brown
Producer
Nick Ocean
Design Director
Mike Weihs
Account Team
Corrie Williams
Kimmy Cunningham
Nai Gregory
Broadcast Traffic
Billy Mucha
Gregory Depp
Business Affairs
Aliyah Oyemade
Rylee Millerd
Design Producer
Sarah Starr
Global Director of Business Affairs
Amber Lavender
Media/Comms Planner
Ryan Craven
Strategic Planner
Indiana Martine
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