The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Long Form Video / Single
Annual ID
OS22_BE051M
About the Work
For over a year and a half, Google had been funding and consulting with a small team of scientists at Georgia Tech to create one of the most technologically advanced prosthetics ever made using AI and Google’s TensorFlow. Forward Rhythm premiered during Google’s annual I/O event on May 18th, followed by a full film and editorial launch for Global Accessibility Awareness Day on May 20th across owned channels including HPP, Twitter, Facebook, Instagram, LinkedIn, and Keyword in addition to paid social. We also collaborated with Pop-Up Magazine for an outdoor storytelling event in LA, SF, and NY to share this story with users and showcase Google’s intent to make products universally accessible for everyone.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Google Brand Studio / San Francisco
Production Company
Resonant Pictures / Atlanta
Post Production Company
MPC LA / Los Angeles
Composer
Christopher Keyes
Jason Barnes
Director
April Hayes
Director of Photography
David Bolen
Sound Designer
Jesse Herrera
Lawrence Everson
Colorist
Ricky Gausis
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