The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Branded Entertainment

Thrive by Five

Agency M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney

Client The Minderoo Foundation

Category

Long Form Video / Single

Annual ID

OS22_BE053M

About the Work

Leading scientific research has proven how positive interactions in the first five years of a child’s life can have a remarkable impact on their entire future. Yet parents all around the world are finding this out too late, if ever. So we used the proof to highlight the solution, in the world’s first TED Talk about neuroscience given by a 7-year-old. Molly Wright took to the TED stage and proved what play-based learning in the first five years can produce. For over 7 minutes, Molly presented facts, experiments, and a heartfelt plea in a language anyone, anywhere would understand. The talk launched on the TED platform and in partnership with UNICEF was spread to over 190 markets. It was watched by families, adopted by hospitals as far away as Afghanistan, and shown to policy makers. But the real impact will be felt in years to come as children are given everything they need to Thrive By Five.

2022 Awards

Total Points: 3

Merit

Credits

Agency

M&C Saatchi / Sydney

Client / Brand

The Minderoo Foundation / Perth

Production Company

Finch / Sydney

Media Distribution Company

Bohemia Group / Sydney

Art Director

Laura Brown

Writer

Tom Bradbeer

Chief Creative Officer

Cam Blackley

Director

Michael Gracey

Director of Photography

Tim Tregoning

Executive Creative Director

Avish Gordhan
Mandie Van Der Merwe

Executive Producer

Corey Esse

Social Media Manager

Madeline Arnold

Chairman

Jeremy Sinclair

Chief Executive Officer

Andrew Hagger

Managing Director

Michael McEwan

Business Director

Natasha Young

CEO

Brett Dawson

Chief Executive Officer of Thrive by Five

Jay Weatherill

Co-Chair & Co-Founder

Nicola Forrest

Communications Director

David Ohana

Communications Specialist

Alex Massey

Connection Design Director

Aaron D'artona

Content, Research & Evaluation Lead

Melissa Teo

Deputy Chief Executive officer

Felicity Gooding

Director of External Affairs

Anthony Flannery

Executive Director

Bill Muirhead

Group Account Director

Am Lall

Group CEO

Justin Graham

Group Strategy Director

Cat Mellon

Head of Brands & Campaign

Angus Ingham

Head of Content

Emma Parsons

Head of Media

Shaun Devitt

Media Manager

Abbey Tarlinton

National Partnership Director

Jimmy Dau

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