The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Thrive by Five
Agency M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
About the Work
Leading scientific research has proven how positive interactions in the first five years of a child’s life can have a remarkable impact on their entire future. Yet parents all around the world are finding this out too late, if ever.
So we used the proof to highlight the solution, in the world’s first TED Talk about neuroscience given by a 7-year-old. Molly Wright took to the TED stage and proved what play-based learning in the first five years can produce. For over 7 minutes, Molly presented facts, experiments, and a heartfelt plea in a language anyone, anywhere would understand.
The talk launched on the TED platform and in partnership with UNICEF was spread to over 190 markets. It was watched by families, adopted by hospitals as far away as Afghanistan, and shown to policy makers. But the real impact will be felt in years to come as children are given everything they need to Thrive By Five.
2022 Awards
Total Points: 3
Merit
Credits
Agency
M&C Saatchi / Sydney
Client / Brand
The Minderoo Foundation / Perth
Production Company
Finch / Sydney
Media Distribution Company
Bohemia Group / Sydney
Art Director
Laura Brown
Writer
Tom Bradbeer
Chief Creative Officer
Cam Blackley
Director
Michael Gracey
Director of Photography
Tim Tregoning
Executive Creative Director
Avish Gordhan
Mandie Van Der Merwe
Executive Producer
Corey Esse
Producer
Andrew Perry
Claire Thompson
Social Media Manager
Madeline Arnold
Chairman
Jeremy Sinclair
Chief Executive Officer
Andrew Hagger
Managing Director
Michael McEwan
Business Director
Natasha Young
CEO
Brett Dawson
Chief Executive Officer of Thrive by Five
Jay Weatherill
Co-Chair & Co-Founder
Nicola Forrest
Communications Director
David Ohana
Communications Specialist
Alex Massey
Connection Design Director
Aaron D'artona
Content, Research & Evaluation Lead
Melissa Teo
Deputy Chief Executive officer
Felicity Gooding
Director of External Affairs
Anthony Flannery
Executive Director
Bill Muirhead
Group Account Director
Am Lall
Group CEO
Justin Graham
Group Strategy Director
Cat Mellon
Head of Brands & Campaign
Angus Ingham
Head of Content
Emma Parsons
Head of Media
Shaun Devitt
Media Manager
Abbey Tarlinton
National Partnership Director
Jimmy Dau
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