The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
An inside look at the raw and true stories of people experiencing homelessness on Skid Row. Woven together through a fictional character, the Tent Mender, we encounter a diverse group of people each with a unique experience. Through their intimate stories, we come to understand that it could be any one of us on these streets. In a desperate attempt not to relapse, the Tent Mender’s fictional character goes back to Skid Row to help others. Through his journal entries, the Tent Mender narrates his personal journey of self-reflection and redemption. His discoveries reveal the beauty that exists in this raw and gritty world. The renovation of Tide’s Loads of Hope Laundry room at Skid Row’s oldest shelter, the Midnight Mission, is integrated into the story and illustrates how the simple act of having clean clothes contributes to human dignity, grace and morale.
2022 Awards
Total Points: 3
Merit
Credits
Agency
MadeCreativeGroup
Client / Brand
P&g
Production Company
Hand Made Productions
The Story Lab
Chief Creative Officer
Fred Levron
Executive Producer
Adebunkola Samuel
Chris Kelly
Ken Hertz
Kimberly Doebereiner
Laura Hand
Mark Itkin
Matt Wormington
Mike Ferry
Peter Coyote
Tom Sebastian
Camera Operator
Taylor Werfelmann
Assistant to Director of Photography & Editor
Micah Hamilton
Associate Producers
Derek Hand
Liz Heller
Director of Photography, Editor, Colorist
Evan Schneider
Executives in Charge of Production
Cari Davine
Cecilia Marihart
Featured Individuals
Adam David
Ceidy
Daniel
Devon
Dusty
Jocelyn
Leroy
Marcos
Ted
Tyler
Gensler Featured Individuals
Kelly Van Oteghem
Kevin Sherrod
Roger Sherman
Midnight Mission Featured Individuals
Georgia Berkovich
Jeanette Rowe
Joey Weinert
Narrator
Peter Coyote
Original Music Performances
Lukas Nelson
Michael Franti
Milck
Production Accounting
Countsy
Production Counsel
Hertz Lichtenstein Young & Polk LLP
Re-Recording Mixer
Chris Pinkston
Sound Mixing Services
Shoreline Studios
Special Thanks
Clark Construction
Gensler
The Midnight Mission
Tide
Whirlpool
Supervising Sound Editor & Sound Designer
Gary Zacuto
The Tent Mender
Justin Nunneley
Tide Featured Individual
Matt Wormington
Title & Graphic Designer
Matthew Arnold
VFX Artist
Cullen Wright
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