The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Branded Entertainment

GFNW Entertainment

Agency SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok

Client Netflix + BRAVO! Studios + GMM Studios International

Category

Full Length Video / Single or Series / Episodic

Annual ID

OS22_BE062M

About the Work

SPEAK THE UNSPEAKABLE
Nanno, a character who dares to speaks up for a whole generation…and she cannot be silenced.

BACKGROUND
Netflix has launched in Thailand for 5 years, but less than 1% of population are subscribers*. To grow its market, we need content that really speaks to Thai people.
*Source https://www.statista.com/statistics/607622/thailand-netflix-subscribers/
While youth social movements are on the rise globally, but…In Thailand, the voice of a generation is constantly silenced… and jailed. What if someone could speak up for all the injustice in Thailand… and can’t be punished?

IDEA
Nanno, a character who dares to question all the social issues in Thailand, and speaks up for a whole generation… and most importantly, she cannot be silenced.
In partnership with NETFLIX and GMM Studio, the agency became a Netflix original content creator. Creating an entertainment series that speak to a nation. With 8 episodes, each episode about a real news that is an injustice in Thailand. From corruption in schools, but this time… the students won’t be silenced. To scandalous hit and run news, only now the rich and powerful can’t escape justice. To speaking up for young women on teen pregnancy.
Each episode questioning and correcting the injustice in real news. And all Thai people can join in and voice their opinions through the character. Girl From Nowhere Season 2, the series that speak for a whole nation.

RESULTS
• Best Original Digital Drama Series – Asian Television Awards 2021
• Best Asian TV Series – Asia Contents Awards 2021
• Best Drama Series – Asian Academy Creative Awards National Winner 2021
• Best Actress – Asian Academy Creative Awards National Winner 2021
• Immediately became No.1 most watched on NETFLIX Thailand and in top 10 in 13 different countries worldwide.
• Over 3 billion hashtags. Even in China where Netflix is unavailable, Hashtag Girl From Nowhere reached more than 1.4 million on Weibo.
• Reaching number 1 as the most tweeted and longest trend in numerous countries.

Campaign

http://www.sbarchives.com/gfnw-ss2-en

http://www.sbarchives.com/gfnw-s...

2022 Awards

Total Points: 3

Merit

Credits

Agency

SOUR Bangkok / Bangkok

Production Company

Jungka Bangkok / Bangkok
B1 Films / Bangkok

Music / Sound Production Company

Rocky Raccoon Sound Studio / Bangkok
Ze’-alots Boutique Post Production Co.,Ltd. / Bangkok

Post Production Company

FoolHouse Production / Bangkok
White Light Post Co., Ltd. / Bangkok
Laugh Cut Co.,Ltd. / Bangkok

Executive Creative Director

Damisa Ongsiriwattana

Account Director

Somruetai Sanchayakorn

assistant colorist

Natnicha Suwanprapa
Pornpaparn Ketavanan

Assistant Composer

Natthawut Purathananont

assistant director

Chai-a-nan Soijumpa
Naphat Noihad
Nutthanicha Klintip
Pisuth Penkul
Saovaluk Toonim
Saroch Nuamsamrarn
Supat Rangsipat
Varayu Rukskul
Varayu Rakskul

assistant editor

Pattarada Vasuwat
Thiti Manoonsumrit

Assistant Post Producer

Piyacha Thongsuk

assistant sound engineer

Thanakrit Suchaiya

co-producer

Saralrat Chalermsripinyorach

colorist

Sorawich Khunpinij

creative group head

Warangrat Rattanabumrung

digital conform

Sorawee Srisawat

managing director

Pimmard Leenutaphong

media buyer

Gunwara Osathanond
Jiraphat Chaithongkham

page admin

Tevit Phadungnanon

post producer

Surawut Tungkarak
Thanyathorn Boonthuam

Screenplay

Aticha Tanthanawigrai
Kongdej Jaturanrasmee
Tinnapat Banyatpiyapoj

Social Media Director

Napas Warasestasak

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