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Category
Music Videos
Annual ID
OS22_BE065M
About the Work
Sound It Out comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos and resources are all available in English and Spanish.
Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. The album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter.
Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. The album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter.
2022 Awards
Total Points: 3
Merit
Credits
Agency
McCann / New York
Executive Producer
Deb Archambault
Account Executive
Noah Helgenberg
Account Supervisor
Andre DeSylva
Senior Designer
Emely Perez
SVP Group Account Director
Nancy Tynan
AdFellow
Carley Fort
Associate Planning Director
Suzy Ghov
Associate Social Strategist
Mads Murphy
Business Manager, Music
Jamie Jou
Chief Production Officer North America, Integrated Production
Nathy Aviram
EVP Executive Creative Director
Caprice Yu
EVP, Chief Creative Officer
Elias Weinstock
EVP, Chief Stewardship Officer
Karla Acevedo
EVP, Head of Business Leadership
Chioma Aduba
EVP, Head of Talent Partnerships
Danielle Korn
Executive Integrated Music Producer
Eric Johnson
Integrated Producer
Doug Harrison
McCann North America Chief Creative Officer
Tom Murphy
Sean Bryan
President/CEO
Ingrid Smart
Quality Control Manager
Elena Lomeli
Senior Account Director
Ana Castan˜eda
Senior Account Executive
Michelle Villa
Senior Integrated Music Producer
Dan Gross
Senior Project Manager
Connor Byrne
Senior Strategist
Elise Falcon
Social Strategy Director
Danielle Karr
SVP, Chief Strategy Officer
Will Pierce
SVP, Director of Business Affairs
Wilmien Blake
VP Account Director
Tessa Cosenza
Dana McCullough
VP Creative Director
Gabrielle Sheridan
Ryan Paulson
Chad Baker
VP, Director of Talent Payment
Terry Marcello
VP, Social Strategy Director
Amanda Shapiro
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