The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Games / Gaming
Annual ID
OS22_BE075M
About the Work
wIt’s a basic fact, gaming and junk food were made for each other, for a simple reason… When you are absorbed in the game, you use up several bars of mental energy. Suddenly, you feel hungry and naturally look around for the nearest and quickest energy fix at your fingertips.
Which in turn means questionable food choices…. the usual suspects, chocolate, crisps, pizzas, saturated fats.
All gamers can recognize this problem.
And it’s a health issue for 3 billion gamers of all ages, and especially for younger people. This is a challenge for the global leader in food transition, Carrefour.
There are billions of gamers out there, we need to act for food
So how can we inspire gamers to make healthier food choices while playing?
Which in turn means questionable food choices…. the usual suspects, chocolate, crisps, pizzas, saturated fats.
All gamers can recognize this problem.
And it’s a health issue for 3 billion gamers of all ages, and especially for younger people. This is a challenge for the global leader in food transition, Carrefour.
There are billions of gamers out there, we need to act for food
So how can we inspire gamers to make healthier food choices while playing?
2022 Awards
Total Points: 3
Merit
Credits
Agency
Publicis Conseil / PARIS
Creative Team
Edgar Heusch
Morgan Carrio
Jean-François Goize
Account Team
Camille Olivier
Marie-Charlotte Mathieu
Mayssam Kaado
Account Manager
Andréa Bastianelli
Marie Wallet
Pascale Beyssier
Marketing Department France & Group
Beryl Fleur
Sylvia Felix
Nathalie Jacquier
Théo Comet
President overseeing creativity
Marco Venturelli
Social Media Team
Gautier Rennes
Strategic Team
Christoph Defaye
Lydia Tamarat
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