The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
P25 Music
Agency MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Category
Experiential / Virtual Events
Annual ID
OS22_BE083M
About the Work
Pokémon has a loyal fan base but wanted to grow the fandom with the masses. So to celebrate the brand’s 25th anniversary, Pokémon partnered with another 25-year-old force of pop culture, Post Malone, the most streamed artist globally, to record a cover of a 25-year-old hit song, mixed with Pokémon sound effects. For the music video of this unexpected collab, we created a stunning virtual concert experience featuring a motion-capture version of the artist and some of the most popular Pokémon.
2022 Awards
Total Points: 3
Merit
Credits
Agency
MediaCom Creative Systems / New York
Production Company
Media.Monks / New York
Partizan / New York
UMG FOR BRANDS / Santa Monica
Music / Sound Production Company
JSM Music / New York
Art Director
Emiliano Zapata
Copywriter
Marcelo Dzialoszynski
Chief Creative Officer
Benjamin Vendramin
Creative Director
Beryl Chung
Director
Jason Zada
Executive Producer
Jessica Norton
Account Executive
William Rayfield
Senior Producer
Chris Devirgilis
Account Manager
Andrea Gutowski
Assistant Media Planner
Vickie Song
Associate Director Branded Content Production
Lauren Choinski
Associate Director Social Insights
Larissa Kluchman
Brand Partnership Director
Amanda Downing Berkus
Brand Partnerships Manager
Marshall Jay
Chief Strategy Officer
Anush Prabhu
Consumer Marketing Manager
Irene Chan
Maddy Breskin
Creative Services Director
Allen Ashworth
Digital Strategy Director
Matthew Chylak
EVP Brand Partnerships, Republic Records
Kerri Mackar
Founder
Wesley ter Haar
GM, Brand Partnerships
Lj Gutierrez
Head of Entertainment
Lindsey O'Neil
Illustration Director
Edouard Relou
Lead VFX
Elena Shaimanova
Manager Social Media Program Strategy
Austin Berg
Manager, Digital Investment
Rick Koetter
Manager, Digital Marketing
Jen Rohr
Managing Partner
Seow Leng Porter
Managing Partner, Head of Social
Jeff Semones
Operations
Robby Rigano
Partner
Beverly Rivera
Naomi Hall
President
Kenji Okubo
Senior 3D Artist
Ivo Diependaal
Senior Character Animator
Gürkan Yilmaz
Senior Digital Strategy Manager
Diane Tamulavage
Senior Director, Consumer Marketing
J.c. Smith
Senior Manager Insights & Strategy
Rafael Ramirez
Senior Manager Product Marketing
Chuck Blevens
Senior Manager, Consumer Marketing & PR-
Daniel Benkwitt
Senior VFX Supervisor
Michael Visser
Social Media Associate
Marissaan Rizzitello
SVP Growth
Tim Dillon
SVP Head of Strategic Marketing & Partnerships
Naomi McMahon
VP Brand Partnerships
Bridget Ferris
VP Marketing
Colin Palmer
VP, Element PR
Michael Kutach
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