Facebook App’s vision is a safe and inclusive place where everyone can connect, share and find community. As we work toward building this vision, our team created an evergreen workstream to celebrate and support underrepresented and marginalized communities all year.

From Black History Month, to Asian American and Pacific Islander Heritage Month, from International Women’s Day to the LGBTQIA+ community and the disabled community, this body of work inspires authenticity, inclusion, self-expression and empowerment as it helps uplift and support underrepresented communities through Facebook.

While this is an evergreen, always-on initiative, because of the nature of this kind of work each project requires that it is planned for and staffed in its own unique way. Working with members of these communities from both inside and outside, we use research, insights and cultural inputs to help craft each brief, making sure that it is culturally relevant and meaningfully important to each community. Then, we staff each project by casting the right people, both who identify from the community as well as allies and advocates who are passionate about supporting and lifting up these communities.

For each project we collaborate with Facebook users, Facebook Groups, creators and influencers from within each underrepresented community, giving them the opportunity to tell their story and the stories of their community.

With this body of work we hope to give voice to underrepresented communities and give them space to share their stories with the world. In doing so, we hope our work will build empathy and understanding and foster inclusion and equity as we build a brand that is safe and inclusive place for everyone to share their voice and be their authentic self.