The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Brand-Side / In-House

Diego's Farewell

Agency draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires

Client AB InBev / Quilmes


Brand-Side Initiated & Originated Projects

Annual ID


2022 Awards

Total Points: 3



Internal / In-House Agency

DraftLine / Buenos Aires

Client / Brand

AB InBev / Buenos Aires

Production Company

Argentinacine / Buenos Aires

Art Director

Alvaro Lopez Valencia

Creative Director

Darío Ventura

Executive Creative Director

Diego Gueler Montero


Carolina Cantini


Joy Giangualano

Managing Director

Guido Lofiego

Project Manager

Sofía Valenzuela

Strategy Director

Alfredo Sayus

Brand Manager

Pablo Carnelli

Brand Digital Manager

Chiara Guillemi

Brand Director

Gianina Galanti Podesta


Nicolas Bruno

Marketing VP

Paula Marconi

Operations Head

Agustina Vadori

Sponsorships & Experiences Manager

Alvaro Figueroa Alcorta

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