The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Brand-Side / In-House

This Beach is a Coupon

Agency Propel, Swoop Airlines In-House Agency

Client Swoop


Brand-Side Initiated & Originated Projects

Annual ID


About the Work

Time-sensitive offers are so commonplace in the airline industry that they don’t create the same sense of urgency as they used to. So when Swoop – Canada’s number one “ultra-low-cost” carrier – was having a limited-time sale with 60% off flights to Mexico, we needed to do something different to cut through and drive bookings. With Mother Nature’s help, we created a time-sensitive sale like never before. On one of the very beaches we were promoting in Mazatlán, we made a giant coupon in the sand. As the tide came in, it slowly erased our offer. We streamed the soothing-yet-simultaneously-urgency-inducing event on Facebook, inviting everyone to take advantage of the deal before it washed away.

2022 Awards

Total Points: 3



Internal / In-House Agency

Propel, Swoop Airlines In-House Agency

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