The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Customer Experience (CX)
Annual ID
OS22_BS033M
About the Work
There’s 350+ million listeners on Spotify, but everyone listens in their own unique way. In the summer of 2021 when every day started to feel the same, Spotify found a way to celebrate these differences, culminating in a fully-customized in-app experience that was unique as you are. Not only are each collection of data stories unique, so are the designs. With literally billions of different color and shape combinations inspired by the energy and moods of music—all guided by each user’s listening history— no two experiences are the same.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Spotify In-House / New York
Production Company
division7
Hornet
Jane Studios
Music / Sound Production Company
One Thousand Birds
Post Production Company
Rock Paper Scissors
Primary Color
Sonic Union
Media Distribution Company
UM Worldwide
Creative Director
Noel Yeo
Designer
Shivani Parasnis
Director
Similar But Different
Group Creative Director
Dan Brill
Associate Creative Director
Andrew Lindsey
Astrid Andujar
Carolina Perez Siam
Colette Mcintyre
Edward Yeung
Gabrielle Westfield
Brand Manager
Claire Ulak
Kathy Cho
Prapti Pandey
Design Director
Ellen Pai
Program Manager
Lisa Young
Senior Producer
Saul Metnick
Artist & Label Marketing
Andy Vincent
Bella Jackson
Jana Coffey
Marian Dicus
Rosa Asciolla
Taryn Lacroix
Brand Lead
Payman Kassie
Brand Strategy
Chris Lubin
Business Affairs
Lauren King
Creative Strategy Lead
Nathan Doeiv
Data & Insights
Ali Fradin
Emily Chu
Mike Nestel
Ward Ronan
Data Science
Arjun Narayen
Jen Lamere
Justin Bauman
Olalekan Abou Bakar
Global Head of Brand Design
Rasmus Wangelin
Global Head of Consumer Marketing
Neal Gorevic
Global Marketing Strategy & Planning
Dayna Tran
Hugo Norqvist
Krista Scozzari
Matthew Luhks
Global Media
Sarah Schlein
Shannen Boynton
Head of Global Brand
Lauren Solomon
Legal Counsel
Claudia Strauss
Sarah Henderson
PR & Communications
Ashley Schlag
Cj Stanley
Kari Maharaj
Product
Anshu Das
Ashley Casey
Cait Charniga
Felix Bouleau
Thomas Gayno
Udaya Pillalamarri
Yoki Yen Lam
Rights Clearance Manager
Kelly Basdavanos
Senior Localization Project Manager
Melia Wagner
Studios Marketing
Teal Kratky
VP, Global Brand
Alexandra Tanguay
VP, Global Executive Creative Director
Alex Bodman
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