The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Brand-Side / In-House

Unboring

Agency Picsart / San Francisco + Quality Meats Creative / Austin

Client Picsart
BACK TO RESULTS

Annual ID

OS22_BS036M

About the Work

Interesting design can transform a business, but can it help a small town? That’s what Picsart set out to uncover by traveling to the town of Boring, Oregon in the campaign: Unboring Boring.

Picsart is an easy-to-use design platform with over 120 million monthly active creators who use it for anything from self-expression to side-hustles to small businesses. And with Unboring Boring, Picsart partnered with three small Boring businesses, each with a different business challenge that Picsart could solve with unboring design.

Boring Bean is a coffee roaster and cafe whose packaging wasn’t strong. The Nutz-n-Boltz Theater Company had signage and a logo that wasn’t quite spotlight-ready. And The North American Bigfoot Center was posting social content that didn’t leave much of an online footprint.
We followed each of these businesses as they used design to transform their business from Boring to Unboring.