The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Partnerships
Annual ID
OS22_BS037M
About the Work
To break through the noise of Valentine’s Day and spur more Shake Shack orders through the DoorDash app, we launched the first-ever dating site for spicy chicken sandwich lovers. Research showed that a lot of our target market is single. So we unwrapped the opportunity to empower them on this holiday when they feel most excluded. Enter the “Let’s Eat Cute” mobile site: swipe, match, share a sandwich — and maybe a spicy connection.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
DoorDash / San Francisco
Client / Brand
Shake Shack / San Francisco
Production Company
Devsu LLC / Orlando
Art Director
Sarah Saltonstall
Copywriter
Alok Mahadevia
Jen Brown
Chief Marketing Officer
Kofi Amoo-Gottfried
Creative Director
Ben Bellayuto
Chris Allick
Designer
Justin Bauer
Executive Creative Director
Mariota Essery
Producer
Jeremy Lewis
Strategist
Hannah Gulla
Director of Marketing
Vanessa Carr
Project Manager
Daisy Soloway
Business Lead
Alissa Sheely
Director, Creative Studio
Jt Pierce
Manager, Marketing
Giulienne Bartolome
Senior Manager, Marketing
Aditi Reddy
Software Delivery
Alexander Granda
David Morales
Eduardo Chávez
Jonathan Franco
Juan Fajardo
Linda Jiménez
Marie Carmen Landivar
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