The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Brand-Side / In-House

Eat Cute

Agency DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando

Client DoorDash


Brand Partnerships

Annual ID


About the Work

To break through the noise of Valentine’s Day and spur more Shake Shack orders through the DoorDash app, we launched the first-ever dating site for spicy chicken sandwich lovers. Research showed that a lot of our target market is single. So we unwrapped the opportunity to empower them on this holiday when they feel most excluded. Enter the “Let’s Eat Cute” mobile site: swipe, match, share a sandwich — and maybe a spicy connection.

2022 Awards

Total Points: 3



Internal / In-House Agency

DoorDash / San Francisco

Client / Brand

Shake Shack / San Francisco

Production Company

Devsu LLC / Orlando

Art Director

Sarah Saltonstall

Chief Marketing Officer

Kofi Amoo-Gottfried

Creative Director

Ben Bellayuto
Chris Allick


Justin Bauer

Executive Creative Director

Mariota Essery


Jeremy Lewis


Hannah Gulla

Director of Marketing

Vanessa Carr

Project Manager

Daisy Soloway

Business Lead

Alissa Sheely

Director, Creative Studio

Jt Pierce

Manager, Marketing

Giulienne Bartolome

Senior Manager, Marketing

Aditi Reddy

Software Delivery

Alexander Granda
David Morales
Eduardo Chávez
Jonathan Franco
Juan Fajardo
Linda Jiménez
Marie Carmen Landivar

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