The One Show
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Category
Cultural Driver
Annual ID
OS22_CD009M
About the Work
On March 20th, Turkey withdrew from the Council of Europe Istanbul Convention, which prevents women from domestic violence. This decision was met with protests in Turkey. Because Turkey suffered greatly from violence against women. 409 women were killed in 2020 alone. Most of these women had written petitions to the State Prosecution Office asking for protection against domestic violence. Over and over again. Some wrote 9 times, some 36 times, even 60 times. Each time they were ignored by the authorites and eventually murdered by domestic violence.
Women who suffered from domestic violence did the very best they could. They reached out to autorities, with numerous handwritten petitions, describing their suffering and pleaing for help. Unfortunately, they were ignored, over and over again. Being ignored led to their murder, therefore we had to find a way to make these petitions unignorable. The problem was mainly a visibility problem, so the solution had to make it impossible for the authorities and those who are unaware of the severity of the problem to look the other way.
A real petition of a woman who ask for protection has been enlarged to the size of a building with the headline taken from her own words: “I don’t want to die.” placed in prominent out of home advertising locations for both the authorities and people to see the brutal reality.
The real petition was shown on an apartment in the Zincirlikuyu neighborhood, a prime location in Istanbul. It was taken down by force within 12 hours, although it has one week media buying.
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\ISTANBUL / Istanbul
Production Company
Public Film / İstanbul
Art Director
Ece Aktürk
Chief Creative Officer
Ilkay Gurpinar
Creative Director
Eser Yazici
Executive Creative Director
Volkan Karakasoglu
Agency Producer
Tansu Akturk
Brand Manager
Katya Atat
Brand Director
Yekta Oncel Gurel
Creative Group Head
Cantekin Gungor
Önder Dündar
CSO
Toygun Yilmazer
Deputy Managing Director
Ela Bilgisel
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