The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Creative Effectiveness / Non-Profit / Charity
Annual ID
OS22_CE002G
About the Work
We are littering our “blue planet”
70% of earth’s surface is covered by oceans. They produce more than half of the oxygen we breathe (1). And humanity is kicking its ass. Yearly, eight million tons of plastic land in the oceans. That’s one truckload every minute (2). Accruing to islands of garbage, like the Great Pacific Garbage Patch. It’s so big, Germany would fit in there 4,5 times (3).
A problem going far deeper
The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic (4).
A new deep-sea species named after the plastic found in its body
When you find a new species, you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found in its gut – Eurythenes plasticus. This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University and WWF. We launched the campaign on the 5th of March 2020 by making Eurythenes plasticus officially part of our planet's taxonomic record (5).
Activate people to demand action through policy change
Within hours of the publication, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Every campaign touchpoint activated people to sign a petition asking for a global UN agreement to put an end to marine plastic pollution. If signed, this treaty will have by far the biggest positive impact on our oceans that is possible.
70% of earth’s surface is covered by oceans. They produce more than half of the oxygen we breathe (1). And humanity is kicking its ass. Yearly, eight million tons of plastic land in the oceans. That’s one truckload every minute (2). Accruing to islands of garbage, like the Great Pacific Garbage Patch. It’s so big, Germany would fit in there 4,5 times (3).
A problem going far deeper
The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic (4).
A new deep-sea species named after the plastic found in its body
When you find a new species, you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found in its gut – Eurythenes plasticus. This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University and WWF. We launched the campaign on the 5th of March 2020 by making Eurythenes plasticus officially part of our planet's taxonomic record (5).
Activate people to demand action through policy change
Within hours of the publication, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Every campaign touchpoint activated people to sign a petition asking for a global UN agreement to put an end to marine plastic pollution. If signed, this treaty will have by far the biggest positive impact on our oceans that is possible.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
BBDO Group Germany / Berlin
PR / Marketing Agency
Wildstyle Network GmbH
Client
Hanna Eberhard
Theresa Reis
Client / Brand
WWF Germany
Production Company
Sehsucht GmbH
Post Production Company
CraftWork – a brand of ad agencyservices GmbH
Media Distribution Company
Facebook Germany GmbH
Hearts & Science Germany GmbH
Intermate Media GmbH
Omg Fuse
Art Director
Bernd Rose
Marco Serra
Rosario Brancato
Copywriter
Christian Korntheuer
Marcos Alves
Animator
Mathias Boyungs
Chief Creative Officer
Till Diestel
Creative Technologist
Martin Boeing-Messing
Director
Niklas Lemburg
Director of Photography
Alexander Link
Editor
Juhn Kim
Executive Creative Director
Andy Wyeth
Producer
Stephanie Huelsmann
Strategist
Benjamin Pleißner
Kyle Duckitt
Chief Production Officer
Steffen Gentis
Retoucher
pretty on point
Audio Production House
Studio Funk GmbH & Co KG
Composer & Sound Design
Alex Komlew
Creative Managing Director
Kristoffer Heilemann
Creative Support - Managing Director
Hans-Christoph Schultheiss
Production Director
Kat Wyeth
Scientist
Johanna Weston
Scientist & Voice Over Artist
Dr. Alan Jamieson
Script
Andy Wyeth
Sound Enigneer
Arne Schultze
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