The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Creative Effectiveness

Eurythenes plasticus

Agency BBDO Group Germany / Berlin + Sehsucht GmbH

Client WWF Germany


Multi-Country or Global / Non-Profit / Charity

Annual ID


About the Work

We are littering our “blue planet” 70% of earth’s surface is covered by oceans. They produce more than half of the oxygen we breathe (1). And humanity is kicking its ass. Yearly, eight million tons of plastic land in the oceans. That’s one truckload every minute (2). Accruing to islands of garbage, like the Great Pacific Garbage Patch. It’s so big, Germany would fit in there 4,5 times (3). A problem going far deeper The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic (4). A new deep-sea species named after the plastic found in its body When you find a new species, you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found in its gut – Eurythenes plasticus. This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University and WWF. We launched the campaign on the 5th of March 2020 by making Eurythenes plasticus officially part of our planet's taxonomic record (5). Activate people to demand action through policy change Within hours of the publication, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Every campaign touchpoint activated people to sign a petition asking for a global UN agreement to put an end to marine plastic pollution. If signed, this treaty will have by far the biggest positive impact on our oceans that is possible.

2022 Awards

Total Points: 21



BBDO Group Germany / Berlin

PR / Marketing Agency

Wildstyle Network GmbH


Hanna Eberhard
Theresa Reis

Client / Brand

WWF Germany

Production Company

Sehsucht GmbH

Post Production Company

CraftWork – a brand of ad agencyservices GmbH

Media Distribution Company

Facebook Germany GmbH
Hearts & Science Germany GmbH
Intermate Media GmbH
Omg Fuse


Mathias Boyungs

Chief Creative Officer

Till Diestel

Creative Technologist

Martin Boeing-Messing


Niklas Lemburg

Director of Photography

Alexander Link


Juhn Kim

Executive Creative Director

Andy Wyeth

Chief Production Officer

Steffen Gentis


pretty on point

Audio Production House

Studio Funk GmbH & Co KG

Composer & Sound Design

Alex Komlew

Creative Managing Director

Kristoffer Heilemann

Creative Support - Managing Director

Hans-Christoph Schultheiss

Production Director

Kat Wyeth


Johanna Weston

Scientist & Voice Over Artist

Dr. Alan Jamieson


Andy Wyeth

Sound Enigneer

Arne Schultze

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