The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Creative Effectiveness

Send Noods

Agency Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media

Client Kraft Macaroni & Cheese


Single Country or Region / Consumer / Brand

Annual ID


About the Work

Amid COVID-19 panic, our disrupted livelihoods had us yearning for
comfort. But with connections to others severed, we turned to comfort
food to fill the void. Meanwhile, a new competitor entered the Macaroni
& Cheese category—Cheetos, a zeitgeist among Millennials and Gen Z.
Kraft needed to galvanize the attention of Millennials and Gen Z to
maintain its position as market leader. Enter: “Send Noods.” On National
Noodle Day, Kraft encouraged young adults to reconnect and send
custom boxes of Kraft Mac & Cheese to their special someones. The
response was astounding—and no one was talking about Cheetos.

2022 Awards

Total Points: 3




Mischief @ No Fixed Address

PR / Marketing Agency

Alison Brod Marketing + Communications / New York

Client / Brand


Production Company

PlayTime Media

Music / Sound Production Company


Post Production Company


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