The One Show
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Category
Single Country or Region / CSR
Annual ID
OS22_CE033M
About the Work
Kisses are part of pop culture. But if you notice 99% of history’s most famous kisses tell pretty much the same story: hetero cis couples. And if life imitates art, no wonder in many countries LGBTQ+ people are not only not embraced as part of society, but are a target of violence, and even murder. Mercado Libre - the biggest e-commerce in latin america and official sponsor of São Paulo Pride Parade - decided to use its continental reach to help normalize all kinds of love. And to do so, it recreated iconic hetero cis kisses using real life couples from the LGBTQ+ community.
2022 Awards
Total Points: 3
Merit
Credits
Agency
GUT / São Paulo
Production Company
Saigon Filmes / São Paulo
Music / Sound Production Company
LOUD + / São Paulo
Creative Director
Tiago Abreu
Linus Oura
Director
Vellas
Director of Photography
Pierre Kerchove
Editor
Rami D’aguiar
Executive Creative Director
Bruno Brux
Executive Producer
Carol Pessini
Marcelo Altschuler
Motion Designer
Breithner Monteiro
Photographer
Rodrigo Maltchique
Producer
Luciane Nuvolara
Strategist
Bárbara Reis
Amora Marzulo
Account Executive
Karin Diniz
Rafael Costa
Mateus Carvalho
Fernanda Gomes
Creative
Lucas Adam
Mellina Fontoura
Paula Perego
Julia Mota
Head of Production
Mariane Goebel
Managing Director
Valéria Barone
Media
Caio Melo
Douglas Silveira
Jayane Lopes
Laura Cardeal
Post Production Coordinator
Virgini Fares
Senior Producer
Thaís Schroder
Strategy Director
Diana Lopes
Stylist
Giovanna Moretto
Assistant Director
Luciana Camargo
Flavio Lanfredi
Assistant Photographer
Gustavo Uehara
CCO & Partner
Joaquin Cubria
Client Approval
Filipe de Figueiredo Oliveira
Laura Motta
Marcela Gimenez
Nathalia Cavalcante Teixeira
Thais Nicolau
Louise Mckerrow
Color
Sergio Pasqualino
Digitech
Magu Marioto
Final Art
Fabio Abreu
NASH Production
Global CSO
Fernando Ribeiro
Head of Media & Data
Guilherme Cavalcante
Head of Strategy
Amanda Agostini
Musical Direction
Gustavo Garbato
Production Coordinator
Haiane Basilio
Jucilene Almeida
Katiucia Soares
Production Director
Reinaldo Faria
Regional Account Director
Raphaela Guillen
Retouch
Alt Retouch
Social Strategy
Bruce Vital
Social Strategy Director
Douglas Coelho
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