The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Creative Use of Data

TIENDA CERCA

Agency draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

Client AB INBEV COLOMBIA / TIENDA CERCA

Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS22_CU008S

About the Work

In Colombia, the most important retailers are convenience stores. Small families own businesses that represent 52% of the mass consumer market. A tradition that goes back a hundred years which had never to be changed until 2020, when 23% of stores had to close during quarantine. To help them, we digitized every store, in every corner, in every block, in every neighborhood, and connected them all in www.tiendacerca.com to create the most powerful online store. Customers just had to share their location and with a single click, place their orders through WhatsApp to their local grocer for daily provisions.

2022 Awards

Total Points: 21

Credits

Internal / In-House Agency

draftLine AB InBev Colombia / Bogota

Production Company

Abaco / Bogota
Macarena

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