The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Data Visualization / Static
Annual ID
OS22_CU009B
About the Work
NATURE’S NUMBERS
Making an impact with data by letting nature speak for itself.
CHALLENGE
The climate crisis has arrived in Germany. But still, the urgency to act against it isn’t fully in everyone’s mind yet – despite nature’s increasingly alarming numbers. Sheer statistics have become a background noise lacking an emotional charge. The question then becomes how can data be presented in a more impactful way?
IDEA
We let nature speak for itself: a melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can actually feel unsettling once more.
EXECUTION
A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. Thus convincing voters that this election was not only about a new government – but our final chance to vote for the climate.
RESULTS
Up to all of us.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Kolle Rebbe / Hamburg
Client / Brand
WWF Germany / Berlin
Post Production Company
Mackevision Medien Design / Hamburg
Media Distribution Company
CROSSMEDIA / Hamburg
Art Director
Sebastian Haus
Copywriter
Max Wort
Executive Creative Director
Andreas Brunsch
Steffen Bärenfänger
Producer
Kathrin Kleyh
Giulia Sanna
Head of Production
Tobias Lawrenz
3D Lead
Malte Lauinger
Account Manager
Franziska Rist
Carolin Rieke
Artbuying
Vanessa Rüsch
Stella Herbolzheimer
Alice Feja
Audio Engineer
Klaas Nocken
Compositing Lead
Daniel Beckmann
Creative Lead
Martin Terhart
Director Campaigning
Almuth Gaitzsch
Graphic Design
Luis Pombo
Managing Director Creation
Fabian Frese
Photo Post Production
Martin Piechotta
Production Manager
Sascha Bugai
Senior Campaigner
Svenja Roth
Speaker
Jessica McIntyre
Visual Concept / Editing
Julian Jacobi
Related Awards
