The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Creative Use of Data


Agency Kolle Rebbe / Hamburg + WWF Germany / Berlin

Client WWF Germany


Data Visualization / Static

Annual ID


About the Work

NATURE’S NUMBERS Making an impact with data by letting nature speak for itself. CHALLENGE The climate crisis has arrived in Germany. But still, the urgency to act against it isn’t fully in everyone’s mind yet – despite nature’s increasingly alarming numbers. Sheer statistics have become a background noise lacking an emotional charge. The question then becomes how can data be presented in a more impactful way? IDEA We let nature speak for itself: a melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can actually feel unsettling once more. EXECUTION A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. Thus convincing voters that this election was not only about a new government – but our final chance to vote for the climate. RESULTS Up to all of us.

2022 Awards

Total Points: 9



Kolle Rebbe / Hamburg

Client / Brand

WWF Germany / Berlin

Post Production Company

Mackevision Medien Design / Hamburg

Media Distribution Company


Art Director

Sebastian Haus


Max Wort

Executive Creative Director

Andreas Brunsch
Steffen Bärenfänger

Head of Production

Tobias Lawrenz

3D Lead

Malte Lauinger

Account Manager

Franziska Rist
Carolin Rieke


Vanessa Rüsch
Stella Herbolzheimer
Alice Feja

Audio Engineer

Klaas Nocken

Compositing Lead

Daniel Beckmann

Creative Lead

Martin Terhart

Director Campaigning

Almuth Gaitzsch

Graphic Design

Luis Pombo

Managing Director Creation

Fabian Frese

Photo Post Production

Martin Piechotta

Production Manager

Sascha Bugai

Senior Campaigner

Svenja Roth


Jessica McIntyre

Visual Concept / Editing

Julian Jacobi

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